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Managing Director
Norma is a Full Member of the Market Research Society, (MMRS) and has a BA (Hons) in Sociology. She has considerable experience in public, voluntary and private sector management. Specific voluntary sector knowledge has been acquired through management of 'not for profit' organisations at Chief Executive level over a period of ten years. Her unique experience has given her considerable insight into both the needs of local authorities and concerns and priorities of the voluntary and private sector and these inform and focus her approach to research.
Norma founded NWA (Norma Wilburn and Associates) in 1989 and has built the reputation of the company by ensuring that staff are academically well qualified, major processes are covered by quality systems and the research experiences of researchers are combined and utilized in a true team effort. She has commissioned project planning software which is at the heart of project management of the company's workload which ensures that not only are projects managed to time but also that tasks cannot be signed off without the quality controls being addressed. In this way quality is built in to the process and not simply bolted on.
Over the years Norma has led NWA from a small consultancy to a well known and highly respected research company, retaining key staff and attracting new.
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